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Shape Direct Mail System Product List

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Integrated Personal Booklet DM for the Energy Industry

Integrated Personal Booklet DM for the Energy Industry

Create a personal booklet shape to showcase "for you"! Contribute to improving response rates.

In the energy industry, it is essential to effectively communicate important notifications to customers, such as information about pricing plans and contract renewals. In particular, providing personalized information tailored to each customer is crucial for building trust and enhancing customer satisfaction. Traditional direct mail (DM) has faced challenges with low open and response rates. Our "Integrated Personal Booklet DM" enhances the sense of specialness with the phrase "just for you" by consolidating necessary enclosures into a booklet format, thereby increasing customer interest. This contributes to improved response rates and reduced application losses. 【Usage Scenarios】 - Notification of changes to pricing plans - Campaign announcements - Contract renewal procedures - Survey campaigns 【Effects of Implementation】 - Increased response rates (example: up from 7% to 11%, a 4% increase) - Prevention of application losses (integrated response envelope) - Improved customer engagement

  • Paper and pulp products
  • Shape Direct Mail System

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Integrated personal booklet DM

Integrated personal booklet DM

Transforming into a personal booklet shape to create "for you"! Here is an example where the response rate increased from 7% to 11%.

We would like to introduce a case where our "integrated personal booklet DM" was implemented for customers selling health foods and similar products. In a survey campaign aimed at increasing repeat sales, there were challenges with the previous DM format, which had weak impact and poor open rates. Therefore, we proposed a personal booklet format that integrates all necessary enclosed materials. By adopting a design that conveys "for you," we aimed to enhance the image and significantly contributed to an increase in response rates. [Improvements] - The response rate increased by 4%, from the usual envelope insertion format of "7%" to the personal booklet format of "11%." - The response envelope is also integrated, preventing application loss. *For more details, please download the PDF or feel free to contact us.

  • Paper and pulp products
  • Shape Direct Mail System

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Integrated Personal Booklet DM for Retail (Home Appliances)

Integrated Personal Booklet DM for Retail (Home Appliances)

Creating 'For You' in a personal booklet format! Examples of increased response rates.

In the home appliance industry, it is essential to attract customer interest and lead them to specific actions (such as inquiries or purchases) through announcements of new products and campaign information. Particularly when conveying detailed product specifications, the information needs to be organized and presented in an appealing manner. Traditional direct mail (DM) often faces challenges with low open and response rates. Our integrated personal booklet DM enhances customer engagement by compiling necessary enclosures into a booklet format, creating a sense of specialness with the message "for you." This contributes to improved open rates and reduced application losses. 【Usage Scenarios】 - Detailed announcements of new product specifications - Promotion of campaign applications - Survey campaigns to encourage repeat purchases 【Effects of Implementation】 - Response rates increased by 4% compared to standard envelope formats (from 7% to 11%) - Prevention of application losses through integrated response envelopes

  • Paper and pulp products
  • Shape Direct Mail System

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